El Centro Hispano - Brand Book
As part of the 2022 Advocacy initiative, I worked alongside a team of designers and other volunteers to support El Centro Hispano, a nonprofit organization dedicated to serving the Hispanic community in Northeast Arkansas. Our team's mission was to help establish the organization's brand identity and create a cohesive visual strategy. To achieve this, we created a comprehensive brand book that included guidelines for the organization's logo, typography, color palette, and overall visual style. By creating a strong and recognizable brand identity, we helped El Centro Hispano better connect with its target audience and increase its impact in the community.